Roxanna Reid

April 13, 2026

Carry-on, Carry-all: The psychology of overpacking, spring cleaning, & sentimental value

By Roxanna Reid

Advice for the overly-sentimental to embrace spring as a season of movement, reflection, and renewal — or just to practice packing light.

March 5, 2026

Seeing and believing: How AI content is dominating social media

By Roxanna Reid

As the proportion of AI-generated content on social media grows to 90% this year, the unreal feels alarmingly human.

February 25, 2026

SBIFF 2026: ‘Lovely Day’ is a chaotic drama full of hope

By Roxanna Reid

Philippe Falardeau’s French-Canadian feature film documents the unraveling of a happily-ever-after that can’t be over quickly enough.

October 9, 2025

Simply Stated: The landscape ecology of UCSB’s beaches

By Roxanna Reid

Examining the science behind our campus landscape, from the "ooh" to "ew."

September 15, 2025

PSL PSA: science and sentiment of the fall flavor phenomenon

By Roxanna Reid

The chemistry, neuroscience, and psychology of how pumpkin spice seasonal products captivate customers across America.

July 31, 2025

Simply Stated: 4 psychologist-approved methods to savor your summer

By Roxanna Reid

Summer is a season of competing priorities: a narrow window to rest, recharge, and hustle, resulting in feelings of perpetual business and "time pressure" that make the months feel even faster. But by understanding the n...

May 15, 2025

OPINION: RFK’s “cure” for autism is an attack on privacy and pluralism

By Roxanna Reid

By analyzing private health records, Kennedy aims to find a “cure” for what he calls the “autism epidemic” by September — an objective that has sparked controversy among autistic individuals, their families and...

February 27, 2025

Simply Stated: Is the ‘frat flu’ part of the college experience?

By Roxanna Reid

For students outside of Greek life, fraternity lingo can feel like a foreign language, yet one term has transcended the Greek glossary: “frat flu” colloquially describes the wave of viral upper respiratory infections...

February 20, 2025

The cost of a virus: the politics of the U.S. bird flu outbreak and its public health implications

By Roxanna Reid

Amidst growing fears of human-to-human transmission, “bird flu” is no longer just a grocery store problem — it’s exposing instability in our new administration’s approach to public health. So, how can we contex...

January 16, 2025

This May Help: Maintaining agency and preserving mental well-being amidst political uncertainty

By Roxanna Reid

For professor Erin Khuê Ninh, this collective emotional response to political inequities was heightened by the recent election and became the decisive catalyst for launching This May Help.

November 5, 2024

Simply Stated: Can AI predict politics? Investigating the mathematics of election forecasting

By Roxanna Reid

Despite the overwhelming surplus of election predictions, many voters remain skeptical about whether it’s even possible to interpret the current political landscape through a scientific perspective. Thanks to three mat...