PSL PSA: science and sentiment of the fall flavor phenomenon
The chemistry, neuroscience, and psychology of how pumpkin spice seasonal products captivate customers across America.
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Simply Stated
The chemistry, neuroscience, and psychology of how pumpkin spice seasonal products captivate customers across America.
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Summer is a season of competing priorities: a narrow window to rest, recharge, and hustle, resulting in feelings of perpetual business and "time pressure" that make the months feel even faster. But by...
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Scientists have discovered that organoids possess both the molecular and cellular characteristics of a developing brain. These experiments pose questions about what it means to be aware, feel and exis...
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Outdoor activities in the sun paired with longer days, less protective clothing and an increase in the ultraviolet index can all contribute to greater amounts of sun exposure, causing both costs and b...
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Can our economies grow even as natural resources dwindle? Or will we need to reimagine prosperity itself by prioritizing life over profits? These questions have laid the foundation for a debate on po...
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The International Food Information Council’s 2024 Food & Health Survey suggests that the hunger for protein has become even more pronounced in recent years, perhaps due to American adults’ extensi...
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As the planet faces intensifying climate disasters, a growing number of legal scholars, activists and governments are calling for a radical shift in how we think about environmental protection — by ...
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Spotting a raccoon at night is an experience shared frequently by students at UC Santa Barbara but what brings them onto our campus?
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For students outside of Greek life, fraternity lingo can feel like a foreign language, yet one term has transcended the Greek glossary: “frat flu” colloquially describes the wave of viral upper re...
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While doom-scrolling through posts on social media, you may have come across cheeky posts captioned: “siblings or dating?” The photos depict look-alike pairs and invite viewers to guess if the duo...
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Artificial intelligence (AI) companions are rapidly gaining popularity, created to mimic meaningful relationships and serve as personalized mental health support, often feeling unnaturally human.
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While gossiping is often portrayed as a malicious activity, science shows that “spilling the tea” has significant roots in both evolutionary biology and social psychology.
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If you have ever taken a peek inside the UC Santa Barbara Makerspace before, you might have seen a cluster of identical machines lined up against a wall, quietly at work creating parts of all shapes a...
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Nature’s design can seem random upon first glance; however, a closer look reveals a common pattern that ties it all together, from the growth of a tree bark to the toss of a coin — the bell curve....
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Despite the overwhelming surplus of election predictions, many voters remain skeptical about whether it’s even possible to interpret the current political landscape through a scientific perspective....
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