Rates and Services


Local Rate: $13.65 per column inch. Available to advertisers with a business located in Santa Barbara County.

Frequency Local Contract Rates: Contract must be fulfilled by the end of the quarter in which the contract is signed:

3-5 Insertions — (min. 2 col. inches) — $12.40
6-9 Insertions — (min. 2 col. inches) — $11.56
10+ Insertions — (min. 2 col. inches) — $10.80

National Rate: $14.45 per column inch. Available to all national (non-local) advertisers.

Agency Rate: $24.70 per column inch.

Campus Rate: $12.60 per column inch. Available to UCSB departments, clubs, organizations and individuals.

Nonprofit Rate: $12.70 per column inch.

Color Prices:

Spot Color — $110 per color
Full Process Color —$440

Advertising Special Sections:

Monday Sports and Thursday Artsweek available in quarter-page ad size only. $175 per ad up to two ads or one-half page.

Wednesday’s On The Menu available in one-eighth size for $85 or in quarter-page size for $170. Add full-color for $100.

All Other Special Sections: Ad rates for our full-color special sections (“Sex on the Beach,” “Best of UCSB” and “Bring in Spring”) will be distributed closer to their publication dates.

Coupon Advertising: Coupons are featured in a Tuesday pull-out section once a month.

1 coupon — $95
2 coupons — $105
3 coupons — $130
4 coupons — $155
8 coupons — $285

Feature Advertising:

Front Page: 6 x 3.5” at bottom of page one.

Local — $500 Black & White, $600 Full Color
National Agencies — $750 Black & White, $1,000 Full Color


2.5” x 2.5” advertisement over Crossword, Horoscope or Sudoku. Once reserved there can be no cancellations.

Selective Day Rate: $50 / day

Quarter Reservation: $2,000 / per quarter (47-49 insertions). Available to all national (non-local) advertisers.

Inserts: Full Run

1-4 page insert — $800
Up to 8 pages — $850
Up to 16 pages — $900

For inserts over 16 pages, please call for a quote.


Rates and Sizes: Ads are priced by page views — the number of times each ad is displayed online. Ads are sold in blocks of 10,000 page views (minimum 20,000 page views). Ads may be scheduled to run over any time period.

There are four ad sizes and locations available:

“Big Tex” (300×500) — $240. Positioned at the fold line, on right side. Shows globally.
Leaderboard (728×90) — $180. Positioned above the Daily Nexus masthead, centered. Shows globally.
Medium Rectangle (300×250) — $120. Positioned just below the fold line, on right side. Shows globally.
Skyscraper (120×600) — $120. Positioned above and below the fold, on left side. Shows on the homepage and on category pagefronts.
Banner (460×90) — $120. Positioned just above the homepage fold line, left-center. Shows on the homepage only.

Click here to open a printable PDF of our 2011-2012 Rate Card. Please note some rate information has been updated, and the most current information is listed above. Interested in custom advertising design? Call your Advertising Representative or email production@dailynexus.com for a quote.


Please see the Classified Ads page under “Advertising” for information about posting print and online classified ads.


Ad Content: The Daily Nexus reserves the right to refuse any advertising unsuitable for publication. All advertising is subject to approval of the newspaper. Any advertising artwork created by the Nexus is property of the newspaper and cannot be used without permission.

Payment: Advertising must be paid for at time of placement.

Liability: Financial adjustments and “make goods” will be made at the discretion of the Advertising Manager, and will not exceed the cost of the original advertisement.

Advertising Materials: The Daily Nexus keeps advertising materials on file for 60 days. All materials will be returned to the advertiser on request.

Proofs: Proofs will be provided to advertisers if requested at least five working days in advance.

Tear Sheets: Tear sheets will be mailed on request.

Cancellation: Cancellation of advertising space is accepted until the deadline for space reservation. 50 percent of the ad’s cost will be charged if it is cancelled after the deadline.

Camera-ready Art (for print): Full color artwork should be CMYK. Spot Color artwork should also be CMYK, with the appropriate channels deleted — please provide a common Pantone swatch number for better accuracy. Black & White artwork should be grayscaled. All artwork should be emailed to production@dailynexus.com as 300 dpi PDF or JPG files. (For online): Artwork should be RGB, 72 dpi and emailed to production@dailynexus.com as GIF, JPG, PNG, FLA or SWF files. The Daily Nexus cannot be held responsible for the reproduction of submitted artwork that does not meet the above requirements.

Questions? Call (805) 893-3828.

Our mailing address: P.O. Box 13402 UCEN, Santa Barbara, CA 93107.

To mail via FedEx: Storke Communications Building, Room 1041, UCSB, Santa Barbara, CA 93106.