Taco Tuesdays are coming to Isla Vista.

Chino’s Rock & Tacos is the latest Mexican food restaurant to set up shop in I.V., and will open sometime in early January. Housed in the building vacated by Eclectic I.V., Chino’s will offer patrons a combination of modestly priced Mexican food and pop music, and will stay open until 3 a.m. every night. Chino’s, however, will offer burritos and tacos in a town that already has its fair share of Mexican restaurants. With its opening, Chino’s will bring the number of Mexican food places in Isla Vista to six.

Despite the competition, Chino’s owner Javier Cadena says his restaurant will be unlike any other in town.

“A taco is a taco, a burrito is a burrito, but the reason we slam our Taco Tuesdays goes beyond the food,” Cadena said. “Getting food should be more than quietly standing in line and having someone throw a burrito on your hand. It’s all about the community and not being secluded.”

To foster this sense of community, Chino’s will entice diners with a patio and music. Cadena said he is dismayed by the lack of music in some restaurants, and will make a point of playing popular songs in his establishment. People waiting in the patio area will also be served with chips and salsa.

Despite the possible competition posed by Chino’s arrival, Super Cuca’s owner Rodolfo Rios said he welcomes the new taqueria.

“New businesses with cheap prices convince students that it’s okay to eat out and bring more clients looking for food into I.V.,” Rios said. “The more restaurants, the better sells in the weekend, and we can all compete for the customers.”

With flexible hours and a low-priced menu, Chino’s owner says they’ll be ready for the competition.

The restaurant’s dining area will be open every day from 11:00 a.m. to 11:00 p.m. A take-out window will remain open from 12:00 a.m. to 3:00 a.m. Prices will range from $1.79 to $9.99. A value menu will offer items at prices under $4.00.

“Chino’s is a new type of concept, trying to tap everyone senses … while providing right prices for students in a casual environment,” Cadena said.

Rios echoed this sentiment, saying the combination of low prices and style is necessary for a successful business in Isla Vista.

“It all depends on your prices, style and service,” he said. “The biggest problem is when the students go home. If you work hard for those days, you will do good here.”