Santa Barbara’s annual Earth Day Festival, a celebration of eco-friendly living, will be held in Alameda Park this weekend from 11 a.m. to 7 p.m. on Saturday and 11 a.m. to 6 p.m. on Sunday.
This year’s theme, “Mobilize,” centers on the power of grassroots action to protect and preserve the environment, specifically by moving the county away from the use of fossil fuels. The Community Environmental Council has hosted the event since 1970.
The free event will boast over 200 exhibits in seven color-coded “zones” in an effort to engage a wide range of spectators. Further attractions include a beer garden and food court as well as various stages featuring live music, activities and presentations from community officials.
According to Sigrid Wright, associate director and event director of the Community Environmental Council, over 30,000 people are expected to attend the festivities over the course of two days.
Wright said the Santa Barbara festival continues to be one of the largest, most consistently held Earth Day festivals on the West coast.
“I really feel that people, in this day and age, are looking for something to do — a movement to connect to and feel a part of,” Wright said. “That’s what the theme is about. We will have typical things found at festivals such as music, activities and food, but this is not just your typical festival. We have a unique situation with people who come from all over to learn, share experiences and talk with neighbors.”
David Fortson, CEO of event partner LoaTree, said the “Mobilize” theme will resonate with the goals of the community.
“[SB Earth Day] is really one of the premiere eco-festivals in the country and it is right here in Santa Barbara,” Fortson said. “It brings out the best of the Santa Barbara region by showcasing the most talented people, companies and organizations in the business of change-making. I highly recommend folks to come out because it is going to be a big, beautiful party we put on. It is a party with a cause.”
For more information on zones and stage schedules, visit www.sbearthday.org.