Starting in the late ’50s and especially in the ’90s and early 2000s, the United States has been known as the Information Society.
“The United States for a long time has been built on being the best at processing, manufacturing and allocating information and producing information technology for many years,” says Tom Wilkonson, CEO of Communications Technology Society for Tomorrow. “We have been wondering what the nature of society will be in a post-information world – until now.”
According to communication scholars and techies, society has moved away from an information age of need into one that’s vastly different in nature.
“Soul. That’s what this society needs. It needs some soul!” exclaims Wilkonson. “We have an overabundance of information already. What we need is some soul to make this information come to life.”
Wilkonson and many scholars like him say there’s an overload of information and not enough life to make it worthwhile. The limitless nature of the United States information society has hit a wall in terms of progress. Soul is the answer to permeating that wall.
“The United States is constantly shifting. It started as an industrial society, moved to an informational society, and now we are in the much anticipated soul society,” Wilkonson points out. “We need more soul to take this society to the next level of being the world’s most progressive country.”
Other countries have tried to take themselves into this bold new territory. The Chinese have tried to turn their nation into one built on soul. They instead made a big mishap when they placed the message, “We Need Your Soul” inside millions of fortune cookies – causing many Chinese people to commit suicide.
The French tried, but ended up with an overproduction of James Brown and Otis Redding albums. In an attempt to get some money back, the French tried to sell the Russians these soul albums. Accidentally, the French shipped the wrong unused box and 5 million post-punk albums were sent to Russia instead. Now, every person in Russia believes “they are a fly.”
“These countries were mistaken by the meaning of soul,” Wilkonson points out.
“We are talking about a society using actual human souls, not the kind of soul built on the Afro-American experience in America with the use of gospel and rhythm and the occasional funky dance.”
Wilkonson and others are talking about collecting souls by using a similar trap device like the one used in “Ghostbusters.” Right when a person is going to pass away, the device is set, and on a moment’s last breath, the soul is taken away. It is clear that the need for soul has become ever more crucial in hope for a fresh civilization rebirth in this overstuffed information society.
“We need new air, new light, and new energy in America!” Wilkonson exclaims.
“Soul is the answer to all our problems. We need more soul!”
Some people have been against the idea of the new soul society, saying it’s ideological, irrelevant and just plain wrong.
“You can’t take a person’s soul,” Jerry Smyth, founder of Punks Against Soul Foundation. “It’s just plain wrong! One is born with soul and should never be stripped of it!”
But Wilkonson and many others attest that it’s about the betterment of future society, not the individual, and that soul is the necessary ingredient.
“Soon everyone will see the appropriate line of thinking going into this new soul society, “Wilkonson stated. “Taking your soul will be as common in United States society as microwavable dinners. We’re even going to make a little cute sticker for soul donors that they can put on their license.” When asked what color the sticker will be, Wilkonson said that a committee is deciding between a light beige, pink or turquoise.
“It’s tough to change the nature of society to one built on soul,” Wilkonson comments. “It takes just the right kind of soul to do so – and the United States has that kind of soul.”