Associated Students Program Board is set to bring ’em out – the 2007 Extravaganza concert lineup that is – and popular southern rapper T.I. is headlining.
Headlining artist T.I. is a rapper and actor of many names, including “T.I.P,” “Rubberband Man” and also, “Clifford Joseph Harris Jr.” His hits include “Bring Em Out,” and “What You Know.” He is also featured in Justin Timberlake’s “My Love” and Fat Joe’s “Make it Rain (Remix).”
In addition to T.I., Extravaganza – slated for Sunday, May 20 – will feature rocker Ben Kweller, rapper and MySpace phenomenon Mickey Avalon, ska band Suburban Legends and local funk group Boombox Orchestra.
Each Spring Quarter Extravaganza hits the stage at Harder Stadium, courtesy of money from sponsorships and unused funds in the Program Board budget. The entity doubled its budget for the concert this year to about $100,000 due to increased funding from Students’ Initiative.
According to Program Board Assistant Production Manager Alex Jansen, the board compiled this year’s list of possible bands based on Facebook and MySpace popularity. After taking budget into consideration, the list was narrowed down.
Second-year business economics major Elie Kurtz said he feels that while the other acts are relatively unknown, T.I. compensates for their obscurity.
“T.I. is playing, and that’s huge,” Kurtz said. “Yeah the other bands kinda suck, but T.I. more than makes up for it. He’s at the top of the game. He’s ballin’.”
Program Board Commissioner Brendan Finch however, said the non-headlining acts are of higher quality than in years past.
“We’re hoping to have better acts in the middle of the show,” Finch said. “I mean I guess unless you’re spending a couple hundred thousand on acts [the non-headliners will not be as recognizable]. We’re not going to blow all of our money on one event. That doesn’t make sense in the grand scheme.”
In recent years, Program Board has lined up more hip hop acts to boost attendance. Last year’s show, which featured Bay Area rapper E-40, drew an estimated 7,000 revelers in spite of overcast skies and light rain.
Jansen, a first-year chemical engineering major, said Program Board expects attendance in excess of 8,000 this year. Program Board, Community Service Organization and UC Police Dept. will provide security for the event, and attendees will be subject to a pat down upon entry. Prohibited items include alcohol, weapons and cameras.
The searches caused heavy congestion and long lines at the entrance during E-40’s performance last year. According to Jansen, this year’s event will have two entrances.
“We’re trying to draw in as much of the crowd before the headliner as possible,” Jansen said.
T.I. and Kweller, along with others including Third Eye Blind, will perform at this year’s UC San Diego Sun God Festival, which features a similar atmosphere and about three times the attendance, as well as more acts.