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Opinion

The Story of JC Penney: Do We Really Not Want to be Deceived?

The Story of JC Penney: Do We Really Not Want to be Deceived?

"There's a sale at Penney's!" Alex Cho explains why deceptive marketing tactics work, and why we actually prefer them to retailer honesty.

Artsweek

How To Guide: How to Get Away With a Killer TV Show

How To Guide: How to Get Away With a Killer TV Show

Close the books, take a break from the gym and treat yourself to an hour of hot law students, sex scandals, love triangles, lies and murder. You deserve it. You deserve to be swooned by hopelessly ...

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Slapsgiving 2014

Slapsgiving 2014

Maybe you have seen Facebook photo albums or noticed the the hashtag trending on Twitter. Perhaps you have taken part in one yourself. Friendsgiving reigns this November and just in time for the of...

Science & Tech

Santa Barbara’s Doctors Without Walls Turns Tech

Santa Barbara’s Doctors Without Walls Turns Tech

Beyond the beaches and beautiful weather of Santa Barbara lies a prevalent homeless population. Since 2008, however, the organization Doctors Without Walls — Santa Barbara Street Medicine (DWW-SBSM...

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