Isla Vista residents in need of late night party supplies or their frozen yogurt fix are now in luck, thanks to two new additions to the I.V. business scene.
Despite the hard times facing many local businesses, both Midnight Muncheez and Sweet Alley opened their doors over the past week in the hopes of cashing in on the student population. Based out of the space recently vacated by Emerald Video on Pardall Road, Midnight Muncheez is, as its name suggests, a late-night snack and supply shop. Around the corner, next door to Sushiya Express, Sweet Alley is a self-serve frozen-yogurt shop with more toppings than you can count at a price suited for the thirsty college student.
Midnight Muncheez, open from 8 p.m. to 3 a.m., carries a wide variety of products, from snacks, red cups and cigarettes, to chasers, condoms and lube. Inflatable beer pong table and penis shaped beer bongs are also available.
Co-owners Jeff McKeever and Kyle Lightner opened their doors for walk-in business about a week ago, but primarily plan to focus on delivery services.
“We are a late night food and party delivery service,” Lightner said. “We’ve got everything you need for a party, minus the substances.”
Although they are still moving in, and have plans to paint the interior and storefront in the coming week, they are open for walk-in business and deliveries. The Pardall Road shop will serve as a home base for delivery service throughout the Isla Vista, Goleta, and Santa Barbara area, with an added cost of $4.
According to the owners, the purpose of delivery is twofold – for convenience and safety.
“Cutting down on drunk driving was a big thing,” Lightner said of the unique business concept.
Lightner said the owners are open for suggestions and hope to cater to the community, providing anything but alcohol.
“We want to provide more than a delivery service – we want an atmosphere,” he said. “We’re your one-stop shop for anyone eighteen to thirty, really.”
Around the corner, Sweet Alley, a self-serve frozen yogurt shop, opened this weekend in Energy Tattoo’s old spot on Embarcadero del Mar.
The shop features self-serve yogurt dispensers and a sundae bar style selection of toppings, ranging from cereal to candy and fruit.
Owner Geoffrey Friedman said he relocated the store from State Street to Isla Vista in hopes of targeting the student population.
“I wanted to get the UCSB customers, but it just wasn’t happening down there, so I figured I would bring the store to them – I think it’s the right demographic,” Friedman said.
Additionally, Friedman faces less competition in I.V. than on State Street, where several frozen yogurt stores have opened recently.
At Sweet Alley, size matters – the cost of the yogurt is dependent on the weight of each serving. For yogurt and toppings, it costs 40 cents an ounce, which for a cupful, comes out to somewhere between $2.50 and $5.00. Friedman said this concept keeps prices down and makes his store affordable for students.
“I think people are surprised at how reasonable the prices are,” he said. “They have this idea of what yogurt usually costs, and are surprised when they come here.”
In addition to frozen yogurt, Sweet Alley offers McConnell’s ice cream and a large selection of bin candy. The store is open until 11 p.m. Sunday through Thursday and until midnight on the weekends.
– Taylor Haggerty contributed to this article.