Juice It Up! made its debut at its Isla Vista location with a grand opening party last Friday, Nov. 17 on Pardall Road.
Juice It Up! is a national juice bar and smoothie chain. The new store opened next to HiWi Tropical Fusion on 6555 Pardall Road as part of a franchise partnership between the two stores.
The juice bar will sell blended smoothies, açaí and pitaya bowls and pressed and raw juices.
The Friday grand opening included live music, prize giveaways and local vendor product samplings.
Monica Martinez, president of HiWi Inc. and the new Juice It Up! location, said the company wanted to bring the juice bar to I.V. to offer a healthy food option to the UC Santa Barbara campus and community.
Juice It Up! will not serve beer or wine, Martinez said, because “there’s already enough alcohol in I.V.”
“We know that it’s really good for profit, but we’re not here just for profit. We’re really here to try to be a sustainable business,” she said.
Juice It Up! is one of many raw juice bar companies HiWi Fusion considered partnering with before making their final decision. Other candidates for the juice locale included Jamba Juice and Maui Wowi.
Martinez said she chose to partner with Juice It Up! because of its high quality products.
“They actually have a full-time food scientist who does hours and hours of testing to make sure that it’s the best and healthiest product out there,” she said.
Juice It Up!’s notability as a brand was also a factor in the final decision, Martinez said.
“People would be more familiar with something that they’re used to,” said Martinez. “There are a lot of students at UCSB that are from Southern California, and Juice It Up! is originally from Southern California.”
Martinez said she hopes the option to order Juice It Up! online will be helpful for students that do not have time to eat breakfast. Customers can place an order online and pick it up on their way to class, Martinez said.
“Most students do not have time to stop and eat breakfast, so a smoothie or a bowl or a protein shake or raw juice is often a quick breakfast for them,” she said. “They’ll have their drink ready to go and they can have their breakfast on their way to class.”
Juice It Up! takes online orders through their website hiwifusion.com/menu and offers pick-up and delivery through SBmenus and UberEATS.
The new store will be open between 7 a.m. and 10:00 p.m Monday through Sunday.